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Facebook Is Taking full control To display ads on the world's No. 1 social networking website

Facebook is taking full control of display ads on the world's No. 1 social networking website, cutting short an exclusive deal that had allowed Microsoft Corp (MSFT.O) to manage part of that business for sony vgp bps2c battery .Microsoft also said it will further integrate its Bing search engine into Facebook while expanding its reach beyond the United States.

However, Microsoft -- the exclusive provider of Web search on Facebook -- will continue to sell text-based search ads on the website as the partners extended the arrangement beyond 2011, when it had been due to expire for Dell latitude d520 battery . A Facebook spokesman declined to say how long the deal has been extended.

Facebook, which counts nearly 400 million users, said its own display ads feature interactive aspects and can target viewers based on their personal information, making them better suited to its social networking service than Microsoft's standard Web banner ads.Facebook said it stopped displaying Microsoft banner ads in some international markets recently for VGP-BPS8 , vgp bps2c and following additional talks with Microsoft, has agreed to stop running the banner ads across all of Facebook. The change will take place over the next 30 days.

"Ad formats that feature social actions perform better and provide a better user experience since they are more consistent with the look and feel of Facebook," the company said in a statement of Fujitsu lifebook t4010 battery . "This combination of targeting and social relevance is the primary driver behind the shift in strategy."

Facebook has long sold its own display ads on users' profile pages and other parts of the site, but the company allowed Microsoft to sell banner ads in certain sections of its website in 2006 for Fujitsu lifebook t5010 battery. The deal, which was extended in 2007, was supposed to run until 2011.A Facebook spokesperson would not provide details on whether the advertising deal with Microsoft entailed any revenue sharing agreement, or whether Facebook would pay Microsoft a fee for altering the deal early.

As on Monday, airline stocks were helped by a rally in the broader market. By late morning, the Dow Jones industrial average gained 69 points to above 10,254 and other indexes rose after a report that pending home-sales contracts increased 1 percent in December for Dell latitude d520 battery ,Dell latitude d610 battery .Oil prices rose again, with benchmark crude for March delivery up 81 cents to $75.24 a barrel in morning trading on the New York Mercantile Exchange.

Continental was the first major U.S. airline to report January traffic, and it said passengers flew 8.5 percent more miles last month than they did a year ago. Revenue per available seat mile ¡ª a closely watched indicator of pricing power and financial performance in the airline industry ¡ª fell between 1 percent and 2 percent from a year ago for Fujitsu lifebook t4010 battery ,Fujitsu lifebook t5010 battery . That was a smaller decline than in previous months and was better than many analysts had expected.

The news comes as Facebook has increased its focus on its financial performance. In September, Facebook said it had become free cash flow positive -- meaning that the company makes enough money to cover the costs associated with running the service of VGP-BPS8 ,vgp bps2c-- ahead of schedule.Facebook, which lets users connect and share information with friends online, has emerged as one of the Internet's most popular destinations and is increasingly challenging the Web's established powerhouses like Yahoo Inc (YHOO.O) and Google Inc (GOOG.O).

Microsoft said on its corporate blog on Friday that Web searches within Facebook will bring up information from Bing beyond just links to websites. Microsoft's search technology will be available on Facebook worldwide, instead of just the United States of sony vgp bps2c battery , it added.Microsoft invested $240 million in Facebook for a 1.6 percent stake in the company in October 2007.

On Thursday, Facebook said it expected to reach 400 million active users of its site within the week, representing a gain of 50 million new users since December. The company also announced a new design to its homepage of Dell latitude d610 battery .Microsoft shares finished Friday's regular trading session up 18 cents at $28.02. (Reporting by Alexei Oreskovic; editing by Richard Chang and Andre Grenon)

Us Oil Stocks Market Drew Strength From Economic Reports

US stocks charged higher early Monday as Wall Street kicked off a new month energized by strong results from oil giant ExxonMobil to ThinkPad T61 Battery .The Dow Jones Industrial Average rose 92.95 points (0.92 percent) to 10,160.28 at 1538 GMT, as stocks bounced back from a rocky week and losses for the month of January.

The Nasdaq composite advanced 15.29 points (0.71 percent) to 2,162.64 while the Standard & Poor's 500 index added 12.10 points for Fujitsu lifebook t4215 battery (1.13 percent) to 1,085.97.The first trading in February kicked off on a positive note as ExxonMobil beat most forecasts with a quarterly profit of 6.05 billion dollars, helped by higher oil production and prices.

"Better-than-expected earnings from ExxonMobil and some encouraging manufacturing reports abroad have been supportive factors," said Patrick O'Hare at Briefing.com."We suspect the biggest driver is the presumption that the market is due for a bounce following the large losses of late for vgp bpl8 battery ."The market also drew strength from economic reports showing gains in consumer income and spending as well as manufacturing activity.

US consumer spending edged up 0.2 percent in December, and personal incomes increased twice as much, 0.4 percent, the Commerce Department reported on VGP-BPS8 battery ,sony vgp bps8a battery . Although the pace of consumer spending was below expectations, this was offset in part by an upward revision to November data.A separate report from the Institute of Supply Management showed a brisk pace of manufacturing activity.

rockett said he was surprised that churn, or the rate of subscriber cancellations, declined in the quarter, leading the company to surpass his estimates for customer gains of Fujitsu lifebook t4215 battery ."This, plus guidance for more churn improvement in 2010, argues that the streaming feature is improving [subscriber] loyalty, something not at all evident in earnings reports to date," Crockett said in a note.

Michael Pachter at Wedbush Morgan Securities, who had previously expressed concern that the stock was overvalued, lifted his rating to neutral from underperform and his 12-month price target to $60 from $50. "The company continues to benefit from near-term catalysts of sony vgp bps2c battery , Sony-VGP-BPS2 battery , including increased substitution of streaming content for physical rentals, subscriber growth from video game console relationships, increased video store closures, and recent agreements with major studios," Pachter wrote.

Merriman Curhan Ford's Eric Wold also upgraded Netflix Thursday, to buy from neutral to sony vgp bpl8, saying the growing momentum toward the streaming of TV shows and movies will continue to reduce the company's DVD shipping costs, helping lead to a jump in gross margins.

The company reported Wednesday that fourth-quarter profit rose 36% as subscribers increased and subscriber-acquisition costs dropped.Netflix earned $31 million, or 56 cents a share on sony vgp bps2c, compared with $22.7 million, or 38 cents, in the year-earlier period. Excluding stock-based compensation, Netflix earned 59 cents a share in the latest three months.

The ISM said its manufacturing index, also known as the purchasing managers index, climbed to 58.4 percent in January, the best number since 2004 and well ahead of the 50 percent that indicates growth on VGP-BPS8 battery ,vgp bps8a battery ."Manufacturers are pressing harder on the accelerator," said Ryan Sweet at Moody's Economycom.

Among stocks in focus, ExxonMobil paced the winners with a gain of 2.28 percent to 65.90 dollars after its forecast-topping profits for the fourth quarter of 2009 for IBM FRU 92P1141 battery .In finance, Morgan Stanley rallied 3.25 percent to 27.65 dollars after new chief executive James Gorman was quoted as telling the Financial Times the Wall Street bank would be hiring hundreds of new traders under an expansion plan.

Johnson & Johnson rose 0.4 percent to 63.11 dollars as the health care giant said its Cordis division reached an agreement under which Boston Scientific would pay 1.725 billion dollars to settle a patent dispute over stents for vgp bpl8 battery . Boston Scientific fell 0.81 percent to 8.56 dollars.Gannett meanwhile plunged 9.41 percent to 14.63 dollars after the newspaper group reported weaker-than-expected quarterly results.

Bonds retreated. The yield on the 10-year US Treasury bond rose to 3.664 percent from 3.609 percent Friday while that on the 30-year bond increased to 4.576 percent from 4.510 percent to IBM FRU 92P1141. Bond yields and prices move in opposite directions.

Apple's IPhone Sales This Year

Apple's holiday quarter was especially sweet this year, but Wall Street's response was muted as investors puzzled through an accounting change and lighter-than-expected iPhone sales.

Apple Inc . posted its most profitable quarter yet in the October-through-December period after selling twice as many iPhones and 33 percent more Macintosh computers as the year before Fujitsu lifebook t4220 battery .But the company also changed how it accounts for revenue and profit from the iPhone, making it difficult for investors to see at a glance whether Apple lived up to Wall Street 's forecast.

Apple's shining report reflected the company's ability to lure shoppers without deep cuts to its premium prices, despite tough economic times. The iPhone's rollout in several major new markets, including China and South Korea, helped Apple double sales of the hot gadget to 8.7 million for sony vgp bps8a . Still, Shaw Wu, an analyst for Kaufman Bros., was expecting Apple to sell about 800,000 more of the popular smart phone. He attributed the lower number to possible component shortages.

Mac sales were also strong, and while the 21 million iPods Apple sold marked an 8 percent decline, analysts were expecting it. Sales of the iPod have suffered as the iPhone, which has iPod features built in, has grown in popularity for lifebook t4220 battery.Shares of Apple crept up less than 1 percent in extended trading after ending the regular session Monday ahead $5.32, or 2.7 percent, at $203.07.

Apple's numbers also got a boost from an accounting change. Apple started putting iPhone revenue and profit on its books when the gadget is sold, rather than deferring those results over the presumed life of the device."That number looked pretty solid," Wu said.

Analysts hadn't factored the change into their estimates for the quarter. Wu said that until he goes back to re-crunch the numbers of Fujitsu lifebook t4210 battery , he is basing his opinion on the number of iPhones , Macs and iPods Apple sold in the quarter, and on the nearly $6 billion increase in Apple's cash stockpile.

Apple, which is based in Cupertino, said Monday it earned $3.4 billion, or $3.67 per share, in the latest quarter, which ended Dec. 26. In the same period of 2008, had the same accounting standards been in place for sony vgp bps8a , sony vgp bpl8 it would have had net income of $2.3 billion, or $2.50 per share.

Revenue was $15.7 billion, a 32 percent jump from $11.9 billion in the same period last year. Apple's chief financial officer , Peter Oppenheimer of vgp bpl8 battery ,vgp bps2b battery said during a conference call that half of the company's revenue growth could be attributed to the accounting change, but Apple was silent on the change's effects on net income.

The update was important enough that Microsoft aired it "out of band".? Typically Microsoft releases patches once a month (on a Tuesday known as "Patch Tuesday") business IT administrators typically grab these monthly packages and the patches also trickle down to public consumers via Windows Update for FRU 92P1141.? In this case, the patch was deemed critical enough to release a special early patch to help safeguard businesses.

One trojan that exploits the flaw -- Trojan.Malscript!html -- has already polluted the internet, currently being found on multiple sites, according to Symantec security researchers (the linked entry hasn't been update yet -- it has since spread to more sites) for sony vgp bps8a.? While Internet Explorer typically warns when files are being downloaded, the cleverly programmed trojan bypasses this dialog giving the user no indication that foul play is afoot.

For the current quarter, Apple said it expects earnings of $2.06 to $2.18 per share on revenue of $11.0 billion to $11.4 billion.Analysts' estimates for the current quarter don't include the accounting change for VGP-BPS2A battery , vgp bps2b battery On average, they had been predicting profit of $1.77 per share and revenue of $10.4 billion in the current quarter, according to Thomson Reuters.

Apple offered no clues about what it plans to unveil Wednesday in San Francisco, although analysts expect the new product to be a tablet-style computer for VGP-BPS2A. CEO Steve Jobs indicated that investors should expect a significant event."The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about," Jobs said in a statement.